2018 was a yr to recollect: the Royal Wedding ceremony, the Eagles profitable the Superbowl to lastly deliver glory to Philly, and the rise of tiny sun shades.
Even with all of these potential distractions, our crew was centered on one factor: dropping (like they’re sizzling) new options and enhancements to take your search engine optimization & content material advertising to the subsequent stage. Let’s take a second to look again at a few of our favourite product enhancements of 2018.
1. Lights, Digicam, Actions!
To cite the trade consultants over at Forrester: “Top-Notch SEO Requires Seamless Coordination, Not Another Siloed Team.”
Actions is among the latest enhancements to hit Conductor Searchlight. It’s designed to make your search engine optimization workflow simpler and extra collaborative. With Actions, you possibly can gather, assign, and share the insights from Conductor that drive your content material technique on to the mission administration platform of your alternative – like Asana or Jira. This integration makes it less complicated and extra pure to execute on key tasks, collaborate, and guarantee accountability throughout your crew.
2. The Outcomes Are In: New End result Sorts
You need your content material to rank on the prime of key Google outcomes pages, and which means maintaining with Google’s numerous common outcome varieties.
Enter Conductor’s new and improved End result Sorts report. We will help you simply find key searches that includes outcome varieties you don’t personal, establish alternatives to create new content material to seize them – and report in your successes. Plus, we’ve added help for Google for Jobs.
3. Getting AMPed: Report on AMP Outcomes
Google can also be integrating extra AMP listings into its cellular search outcomes. AMP gives a greater cellular looking expertise for customers and may increase click-through charges for manufacturers.
In Conductor, now you can see which of your outcomes are displayed as AMP on cellular search, so you possibly can assess the impression of AMP in your efficiency. You can too see which key phrases your opponents have AMP listings for— supplying you with the aggressive edge.
4. Companions, Companions, Companions
We consider within the energy of partnership.
The objective of the Conductor Companion Ecosystem is to supply an entire toolbox for digital entrepreneurs, and a part of which means partnering with the best-of-breed applied sciences, companies, and creators on the market.
And we’ve gotten the possibility to deepen our associate bench this yr: We expanded on our strategic partnership with SEMrush in an unprecedented technique to co-develop distinctive capabilities completely for Conductor clients. We introduced an integration with the highest world real-time hyperlink evaluation and optimization platform, LinkResearchTools, to deliver backlink insights into Conductor Searchlight. We launched search intelligence from Baidu into Explorer, because of Dragon Metrics— simply to call just a few news-worthy occasions from throughout our Companion Ecosystem
5. A Function For Everybody
This yr we challenged ourselves to contemplate: How can we assist groups break down silos? Can we make Conductor much more intuitive and accessible to everybody on a advertising crew?
That’s how we developed Function-Primarily based Views.
Function-Primarily based Views give every member of your crew entry to essentially the most related options for his or her areas of accountability. The views are designed to streamline workflows and take away the noise, so each crew can maximize the worth they get via Conductor Searchlight.
6. The World Is Yours To Discover(r)
Whether or not you give attention to content material creation or search optimization, good advertising begins with analysis. So we needed to make it simpler to reply questions like: What subjects does your viewers care essentially the most about? What key phrases finest align with what they want? What are your opponents doing?
To make answering these questions simpler than ever, we launched our strongest analysis device: Explorer.
Explorer mixed the performance of our Area Explorer and Viewers Intent Explorer experiences right into a easy, highly effective answer for all of your analysis wants.
This was simply one among many enhancements we made to our analysis performance this yr, together with new filtering choices and new historic knowledge in Conductor Explorer. And we’re not finished but— keep tuned for much more Explorer goodness in 2019!
7. In Love With Your Buyer Voice
As beforehand talked about, we challenged ourselves in 2018 to make Conductor extra accessible for everybody in your advertising crew.
That’s what impressed our Buyer Voice Add-On for Google Docs. The add-on modifications the best way we create content material by offering a one-stop store for key phrase and buyer analysis proper in your Google Docs. Now, anybody in your crew can entry the Conductor’s Explorer subject and buyer insights immediately in the course of the content material creation course of of their favourite textual content editor, Google Docs.
8. A Day by day Key phrase A Day Retains The Physician Away
For many, search engine optimization is a apply in endurance, however in some industries— suppose Information, Occasions, eCommerce— figuring out the day-by-day modifications in natural visibility is essential to success.
So we supercharged our Day by day reporting to offer you a well timed indicator of your search visibility with each day rank reporting in your most essential key phrases.
9. To Natural And Past
You heard proper: we’re going past natural. Natural knowledge can let you know an enormous quantity in regards to the digital advertising panorama, however there are occasions when it’s beneficial to see the entire image of how your viewers finds your content material. Now, you possibly can see how your pages are performing throughout social, paid, natural and extra with Multi-Channel Day by day Reporting inside Conductor.
10. You Get a Workspace! You Get a Workspace!
In case you use Workspaces, you understand they enable you to place the items of your digital advertising puzzle collectively and share alternatives together with your crew.
So you possibly can spend extra time performing and fewer time clicking, we made it simpler to entry the Workspaces that matter most to you. Now, you possibly can designate particular Workspaces as your favorites, they usually’ll seem beneath the Report menu.
We additionally up to date Workspaces with a contemporary feel and look. Not solely do Workspaces look higher, however they’re additionally simpler to arrange, share, and duplicate.
THIS TOP TEN LIST GOES TO ELEVEN… Single Signal-On Has Arrived
Okay, we couldn’t cease at ten— in spite of everything, 2018 was an enormous yr for our enterprise reporting capabilities. We understand enterprise manufacturers face distinctive challenges with regards to their scale, safety, and extra. To make sure correct consumer authentication and safety protocols, Conductor now helps SAML Single Signal-On (SSO) functionality.
That’s a wrap on 2018, however we all know that your 2019 goes to be greater and higher than ever, with targets to match. Which means we’re gearing up for an excellent greater 2019 proper alongside you.